Burt of Burt’s Bees, honey-bee pollen and beeswax skin care products sold in supermarkets and pharmacies all across American, really exists, and he even looks just like the illustration on the yellow packaging: a bearded Walt Whitman type with shades and hat. Amazing! As the documentary about him, Burt’s Buzz, reveals about the originator of this brand, an unambitious hippie who resides in Maine, Burt has little use for money, gadgets, internet, the trappings of modernity or contemporary life. He does, however, like land, the more forested, the better. Somehow, beguiled by a woman with designs named Roxanne Quimby, he founded a multi-billion dollar business, and now gets a small fraction of the proceeds. Oh well. Burt Shavitz attended this week’s Crosby Street Hotel premiere of Burt’s Buzz, directed by Jody Shapiro, with Isabella Rossellini as executive producer. After the screening, his golden retriever appeared on Skype and Burt got him to bark hello. I guess he does like some technology. The delighted crowd was treated to giftbags of Burt’s Bees summer sun products, not a moment too soon.