Back in the day, the poet Lawrence Ferlinghetti was all the rage. Paperbacks of A Coney Island of the Mind (1958) could be seen stuffed in jean pockets on college campuses, on subways. Even mainstream readers who were not particularly into poetry loved the surreal imagery of this verse. A decade later, books by Allen Ginsberg were not as popular, and those of Jack Kerouac were mainly out of print. Present at the historic Six Gallery reading where Ginsberg’s reading of Howl galvanized a poetry movement, and Kerouac passed a bottle of tokay, Ferlinghetti took action suggesting he put Ginsberg’s beat epic into print. This was the official dawning of a particularly American avant-garde literary movement: especially as founder of City Lights Books, publishing house and iconic San Francisco store, Ferlinghetti was at the center of The Beat Generation.